Coaching Tailored to Your Goals and Lifestyle

Each option offers a different level of support and interaction—so you get exactly what will help you train smarter, stay consistent, and enjoy the process.

Pricing & Packages

Pick the package that fits your life and gives you the support you need. J M Endurance is here to help you train smarter, stay motivated, and most of all enjoy the journey—whichever path you choose.

Essentials

950 SEK/month

For athletes who want a clear, well-planned weekly structure to follow. You’ll get a personalised plan tailored to your goals, with minimal adjustments and straightforward check-ins to keep you on track.

Training Peaks Basic account


Personalised daily programme


Access to partner discounts


jMe training, racing, and casual kit


Initial athlete/coach onboarding meeting is additional cost


Plus

1500 SEK/month

Ideal for athletes looking for more accountability, feedback, and flexibility as training and life evolve. Includes regular plan reviews, updates when needed, and ongoing communication with your coach.

Everything in Essentials


Initial athlete/coach onboarding meeting


Training Peaks Premium Account


Analysis and feedback on quality for key sessions


Program changes as required


Coach support and interaction


Pre/post race briefing


Discount on add ons


Premium

2000 SEK/month

For athletes who want to get the very best from every session. You’ll receive analysis, frequent plan adjustments, feedback on all sessions, and priority access to Coach Jeff for strategy, support, and problem-solving.

Everything in Plus


A limited number of spaces are available


Scheduled digital monthly meeting


Extended coach support and interaction


Add ons included


Add-ons

– Training Camps –
– Equipment consultation and advice –
– Race calendar planning and event selection –

Your Plan, Delivered in TrainingPeaks

All J M Endurance training plans are delivered through TrainingPeaks—a leading platform for structured, data-driven training.

  • View your personalised training calendar
  • Sync workouts from your device (Garmin, Suunto, Zwift, etc.)
  • Track progress and performance trends
  • Log feedback and session notes
  • Communicate easily with Coach Jeff

A coach-paid TrainingPeaks Premium account is included with selected coaching packages, giving you access to deeper insights and more personalised support. TrainingPeaks keeps everything organised so you can focus on what matters—doing the work and seeing the results.

What do our athletes say?

I’ve trained with Jeff for several years, and he’s an outstanding coach and mentor. Whatever your goals or ability, he’ll create a plan to help you achieve them — and make sure you have fun along the way.

— Male Triathlete

Age Group 30-34

We’ve known Jeff for several years through our triathlon club and now as our daughter Emma’s triathlon coach. He’s given her the self-belief to achieve whatever she sets her mind to — in sport and in life.

— Parents of Female Athlete

Age Group 16-19

I highly recommend Jeff’s training camp. His passion for triathlon is truly evident in
everything he does. I felt incredibly well-supported throughout the experience,
thanks to his attentiveness and extensive knowledge.

— Female Triathlete

Age Group 50-55

I recently attended one of Jeff’s training camps before I competed at Ironman NZ.
The camp was well structured with all the sessions meeting my needs to be successful.
If you’re looking for a training camp that blends expert coaching and a sense of community then this is the camp for you.

— Male Triathlete

Age Group 45-49

I recently took part in an Ironman training camp led by Jeff. His skill in assessing each individual’s abilities helped me get the most out of the camp with personalised takeaways. From a group perspective, Jeff’s organisation ensured smooth, safe bike sessions for riders of all levels.

— Male Triathlete

Age Group 40-44

Jeff was an awesome coach! His communication was excellent, he reviewed and commented on every workout. The workouts for each discipline were varied so it kept the training interesting. His amazing coaching was well worth it and I even qualified for the World Championships!

— Female Triathlete

Age Group 30-34

When I started working with Jeff, I had little experience in the sport of triathlon and was at basically zero fitness. He taught me everything I know now and gave me the confidence I needed to keep fit and race. Honestly, I can’t recommend him enough, he is an awesome coach, great value, and just the type of guy you want backing you in your corner.

— Male Triathlete

Age Group 20-24

Jeff has so much wisdom and quite a grounded way of talking with people. It’s very calming, encouraging, but never forceful. He has great presence, a fine quality for any teacher or coach.

— Female Triathlete

Age Group 40-44

Working with Jeff has been an absolute game changer. As someone who is a 6×6 shiftworker, I was worried about how to fit training into my work schedule, but Jeff made it easy. He crafted a training plan that was flexible, and adapted it to my work schedule, making it feel like I never had to sacrifice sleep or family commitments.

— Male Triathlete

Age Group 45-49